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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

November 5, 2008 at 4:38 PM

Obama courted video gamers like no politician has. What will his presidency mean for them?

Thumbnail image for 1up image.jpg

1UP writer Sam Kennedy has a thorough review of where video games and politics crossed paths this campaign season and what impact President Obama might have on the industry. (I love this image they created to illustrate the story, too.)

Key passage from the story:

“[O]utside of the earlier comments calling on the game industry to better educate people about its content ratings, Obama has expressed no criticism of actual videogame content. This likely comes as a result of his belief in First Amendment rights, but also because of his embracing of new media and technology — his campaign was widely credited as the most high tech ever, using the web to raise funds and text messages to communicate with supporters.

“In fact, this high tech campaign was perhaps epitomized through videogames. Obama raised quite a few eyebrows and garnered a good deal of publicity when he decided to run in-game ads in 18 different videogame titles this fall, including Madden NFL 09, Need for Speed: Carbon, NBA Live 08, and Burnout Paradise — he was the first politician to specifically target gamers through the games they play.”

Recall that gamers were favoring Obama, at least according to an anecdotal poll conducted via Xbox Live in September.

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