More than 2.7 million people spent more than an hour each, on average, watching the first day of the NCAA Division I Men’s Basketball Championship online. CBSSports.com just released stats for its free March Madness on Demand viewer (the high-quality player is built on Microsoft’s Silverlight), which “continues to regularly exceed our most optimistic expectations,” CBS honcho Sean McManus said in a statement.
There were 2.7 million unique viewers, up 56 percent from 1.75 million last year. Each viewer spent a little more than an hour, on average, watching games on the Web, compared to a little less than an hour in 2008. Viewers consumed 2.8 million total hours of live streaming video and audio yesterday, up 65 percent from 1.7 million, according to CBSSports.com.
And in reference to the discussion yesterday about productivity and March Madness, there’s this: The “Boss Button,” which hides the video player with a spreadsheet, was clicked 1.5 million times yesterday compared with 2.5 million times for the whole tournament in 2008.
Here’s part of what you get when you hit the Boss Button. It doesn’t exactly scream “hard at work,” but it’s better than nothing…