Advertising Age reports that JWT, which has been getting more business from Microsoft of late, has landed an $80 million to $100 million advertising campaign for the company’s Internet search service, which is expected to undergo a major rebranding later this year. The story says the campaign is expected to begin in June. Microsoft’s search team had some April Fool’s fun Wednesday, poking at its branding troubles with a post announcing the debut of “MSN Windows Live Search on firstname.lastname@example.org.”
Stephen Elop, president of the Microsoft Business Division, indicated an Office application that would let Apple iPhone users edit documents could be in the works. Asked at the Web 2.0 Expo today about a mobile edition of Office for the iPhone, Elop said, “Not yet — keep watching,” according to this eWeek story.
Nicholas Carr rounds up reports from Google’s Data Center Energy Summit, where the company gave a rare peek at the inner workings of its data centers, including the custom-built servers packed inside.
Meanwhile, Microsoft describes today its greener data center strategy, boasting power consumption “between 30 and 50 percent lower than the global industry average for traditional data centers.”
Microsoft’s huge Quincy data center. SOURCE: Microsoft