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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

April 17, 2009 at 5:22 PM

Apple responds to Microsoft’s laptop hunter ads

BusinessWeek has a comment from Apple on Microsoft’s laptop hunter ads:

“A PC is no bargain when it doesn’t do what you want,” Apple spokesman Bill Evans says. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.”

What’s clever about the Microsoft ad is how cool Giampaolo and the ginger Laura are with her glasses.

The Seattle Times’ earlier story on the rollout of the laptop hunter ad is here.

Laptop Hunters #2 - Giampaolo
Laptop Hunters #2 – Giampaolo

Laptop Hunters #1 - Lauren
Laptop Hunters #1 – Lauren

Comments | More in Advertising, Apple, Microsoft

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