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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 13, 2009 at 11:33 AM

New I’m a Mac/I’m a PC ads poke fun at Microsoft’s customer service

As a young Spock says in the new “Star Trek” movie, “This is your 35th attempt to elicit an emotional response from me….” (I am paraphrasing.)

Another round of Mac ads has popped up on television, with the latest volley poking fun at a lack of customer service for PCs as opposed to Macs, which now boast that real people pick up Apple customer service calls.

The support page on Apple’s Web site has a new feature that allows customers to set up a time to talk to an “Apple Expert.”

It’s the latest in a round of public nipping between the two companies. Microsoft has been airing laptop hunter ads that claim Macs are too expensive for regular people. Microsoft officials said the ads were resonating with buyers, with sales climbing after the laptop-hunter ads began airing. Just this week the company launched an online video ad claiming iPods cost more to fill than Microsoft’s Zune.

Check out the new Mac ads below:

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