To mark the launch of Microsoft’s upgraded search engine Bing, the Space Needle will be sending a beam of light into the sky on Tuesday starting at 10 p.m. The company will also hoist a Microsoft Bing flag atop the needle.
While the preview of the Bing began today at www.bing.com, the company will wrap up some back-end engineering work, invisible to most users, and officially launch the search engine on Wednesday.
According to Advertising Age, Microsoft plans to spend $80 million to $100 million to market Bing. Executives have acknowledged that a poor consumer brand dogged its previous search efforts, branded Live Search. In April, Microsoft accounted for 8 percent of all share traffic, compared to Google’s share of 64 percent, according to comScore.
(Photo credit: Ellen M. Banner/The Seattle Times)