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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 3, 2009 at 12:40 PM

Microsoft’s TV search ad: So You Think You Can Bing

If you’re watching “So You Think You Can Dance” at 8 p.m. today, keep an eye out for Microsoft’s first TV ads for its upgraded search engine Bing. (The company has dubbed it a “decision engine.”) It will also air during “CSI: NY,” the Jimmy Fallon show and on several cable networks.

News reports estimate that Microsoft is spending $80 million to $100 million on advertising to create a new search brand where it previously faltered with Live and MSN, The company has declined to comment on the ad budget.

The ad campaign highlights confusion that can spring from search results. Here’s the video:

[do action=”custom_iframe” url=”http://www.microsoft.com/presspass/silverlightApps/videoplayer2/standalone.aspx?contentId=BingAd&src=/Presspass/videos/playlists/2009/06-03bing.xml&WT.cg_n=videoplayer&WT.z_convert=embed” width=”400″ height=”334″ frameborder=”0″ scrolling=”no”][/do]

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