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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 11, 2009 at 2:29 PM

Microsoft launches Hulu-style Web ads for IE8 featuring Dean Cain

In the surreal, ominous style of Hulu, Microsoft has released two online ads to market its latest browser, Internet Explorer 8. Microsoft’s ads feature actor Dean Cain, who played Superman on “Lois & Clark.”

Microsoft will also make donations to food banks every time someone downloads the new browser. For each download at www.browserforthebetter.com, Microsoft says it will donate the equivalent of 8 meals to Feeding America, a national network of food banks, between now and Aug. 8.

Here the new browser ads, and for comparison’s sake, the Hulu ad with Alec Baldwin.

F.O.M.S. ad (Fear of Missing Something):

S.H.Y.N.E.S.S. ad (Sharing Heavily Yet Not Enough Sharing Still):

Hulu ad:

Comments | More in Advertising, Internet Explorer, Microsoft, Search, Web browsers

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