Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 22, 2009 at 1:15 PM

Windows 7 launch: Microsoft’s new ad “Windows was my idea”

NEW YORK — The new Microsoft ad that will start airing to sell Windows 7 takes the “I’m a PC” ads featuring regular people and extends it with “I’m a PC and Windows 7 was my idea.” The ad, shown today right before CEO Steve Ballmer’s keynote, features Windows customers and developers.

As I said in this earlier post, marketing products as something created by “me” is how many tech companies are chasing Generation Y, millenials, people born after 1980 who market resesarch says want everything customized to their tastes. It’s the new Me generation.

Microsoft has not posted the ad but a YouTube user Hewvideo has uploaded it here:

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►