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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 27, 2009 at 9:41 AM

Microsoft cancels sponsorship of “Family Guy” show

Microsoft has pulled its sponsorship of the “Family Guy” show scheduled for Nov. 8.

Microsoft was going to sponsor an ad-free comedy/variety show with Family Guy creator Seth MacFarlane called “Family Guy Presents: Seth and Alex’s Almost Live Comedy Show” with Windows 7 integrated into the show.

First spotted from Variety via Techflash, a Variety story says Microsoft representatives attended the live taping on Oct. 16, which included jokes about deaf people, the Holocaust, feminine hygiene and incest, the type of humor often seen on the “Family Guy” cartoon.

Microsoft even featured “Family Guy” footage in its on stage demo at the Windows 7 launch party in New York last week.

Here is the statement from Microsoft:

We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of Family Guy, but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand. We continue to have a good partnership with FOX, Seth MacFarlane and Alex Borstein and are working with them in other areas. We continue to believe in the value of brand integrations and partnerships between brands, media companies and talent.

And here is the “Family Guy” promo video for Windows 7 in which Stewie installs the operating system on his laptop. The video is part of Microsoft’s Windows 741 campaign which targets college students, and it was shown last week at the launch party.

Confused about what Windows 741 is supposed to mean? Check out the second video, which explains the marketing campaign and pulls off the amazing feat of making Stewie unfunny.

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