SAN FRANCISCO — Apple lobbed the equivalent of several “yo mama” jokes at Microsoft Tuesday afternoon. Tim Cook, Apple’s chief operating officer, got several digs in during his session at the Goldman Sachs technology investors conference, both subtle and explicit.
Bob Muglia, Server and Tools president for Microsoft, spoke earlier and said nothing about Apple. His comments about the competition were about Google, Yahoo, VMware and Amazon.com.
Here is a highlights reel of Cook’s lines:
- On the operating system: “The traditional model — which is where a company does operating system, another does key core applications — quickly falls apart in mobile.”
- On desktop computers: “The iMac is the best desktop computer in the world.” “Many would like to use a Mac. Who would not want to use a Mac over a Windows unit?” “This is what a lot of people are saying. At least the ones with a lot of vision are.”
- On Apple’s retail strategy and its 300 stores: “We went into retail not as a test, not as a pilot.” (Microsoft opened its first two stores in 2009.)
- On the enterprise market, where Apple is traditionally weak: “Seventy percent of Fortune 100 companies are either deploying iPhone or are currently testing for deployment.”
- Why size does not matter: “We have never been about being the biggest. We’ve always been about having the best products, not having the biggest market share or the highest revenue.”
- On Apple’s focus on very few products: “This hubris that happens to companies that are successful that decide their sole role in life is to get bigger. They start adding this and that this and that, I can tell you the management team at Apple would never let that happen.” (Microsoft seeds lots of small teams and let’s the fittest survive.)
Cook said he likes some stuff about Microsoft. “In Microsoft, we love the Mac Office division. They do a great product and we partner with them and work with them very tightly. Most of the balance of Microsoft we compete vigorously against. In the operating system, mobile operating system.”
Here is an archive of the webcast.