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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 23, 2010 at 5:41 PM

GSC: InfoSpace talks modestly about search ambitions

SAN FRANCISCO — In the afternoon breakout sessions, smaller technology companies pitched investors with more measured ambitions. Bellevue-based InfoSpace has divested its businesses and now has only a single core business, its search business.

The company attracts consumer search traffic through Dogpile and Metacrawler as well as providing search services for partners. The metasearch businesses return search results from Google and Yahoo.

The company had a strong fourth quarter, but its ambitions are modest. “We have brands that are very difficult to grow against Google and Yahoo. On distribution side where we’ve been able to grow, we share revenue with our partners,” said David Binder, chief financial officer.

Binder said he does not see a lot of potential upside in mobile search for InfoSpace.

“What’s been most exciting is the launch of Bing. I do think once they [Microsoft and Yahoo] combine the advertising businesses, they will start to build scale relative to Google,” he said.

Chief Executive Will Lansing tempered the hype and hope for Bing, Microsoft’s search engine. “It might be a long time until they have success against Google.”

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