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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 28, 2010 at 10:36 AM

PDC10: Ballmer pumps next-gen Web and Windows Phone 7

Microsoft Chief Executive Steve Ballmer pumped up the next generation of the Web and Windows Phone 7 in his opening keynote at the Professional Developers Conference in Redmond this morning.

“We really kind of nailed it,” Ballmer said of Windows Phone 7, the new mobile phone that will start selling in the U.S. on Nov. 8. “Windows Phone is a different kind of phone. It looks different, to works different.”

He then pulled an Oprah and said all the paid attendees at the conference will get a free Windows Phone 7.

Ballmer talked up the phone’s “thoroughly modern” user interface. “You take a Windows Phone and you just wooooo.” He also talked about the range of devices that will be available this year from AT&T Wireless and T-Mobile USA, ranging from the “rugged” to the “more refined, gentle and elegant.”

Ballmer said Microsoft is going to be “pumping” the television ads in the market, which parody people staring at their mobile phone screens.

“On the cloud we’re all in,” Ballmer said. “Make no mistake on it, when it comes to Windows Phone, we’re all in.”

Ballmer also spent some time talking up the next-generation Web and HTML5. Microsoft recently released a test version of Internet Explorer 9 for free download. Since its release six weeks ago, he said it has been downloaded 10 million times.

HTML5 is the Web coding standard that will allow for richer, more animated websites. It will make what happens in a browser feel more like an application or a game.

“The glue that allows this world to come together and allows for amazing innovation is HTML5,” Ballmer said, talking about a world that spans Azure, Office 365, Windows Live and Office 365. He called it a “lingua franca that talk to all of these smart devices across the planet.”

A new platform preview for developers, Platform Preview 6 for Internet Explorer 9 is available today at www.ietestdrive.com.

He also gave an updated number on the Windows 7 operating system, which has now sold 240 million copies.

Ballmer was jovial in a broad speech that covered Windows 7, Internet Explorer and Windows Phone 7. “I am pumped up to have a chance to be here today,” he said. “I may not do the developer prance since I don’t think I can ever do it as well … ” referring to the viral video of him dancing around the stage shouting “Developers!”

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