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February 13, 2011 at 12:33 PM

Mobile World: A free cloud service for building smartphone apps

BARCELONA, Spain — Conduit, an application developer for Major League Baseball and the National Basketball Association, is now making its app-building tools available free. The Tel Aviv, Israel-based company has developed a website for building an application once that will run on five smartphone platforms: iPhone, Android, Windows, Blackberry and Nokia’s Symbian.

The service uses feeds from your website or social networks. “You can slice and dice it how you want” for the mobile app, said Dayna Verstegen, marketing director of the company.

The app-building site also walks the developer through the application process for each smartphone marketplace, whether it’s iTunes or the Android marketplace. Conduit also runs its own marketplace and apps built in on the free platform will be added to it.

Apps built on the free service will display ads, which is how Conduit makes money from the service.

The company started out building browser apps for companies in 2005 and grew to include mobile apps. Clients range from large and high-profile companies — eBay, TechCrunch, Fox News — to small business owners, such as a high-end pet store in Baltimore, Verstegen said.

The free cloud service, Conduit Mobile, launched this morning and there are now 2,000 mobile applications that have been built.

The company said it had 230 million users active as of February and 230,000 customers.

It will continue building custom mobile applications through a revenue-share model as well.

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