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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 24, 2011 at 11:39 AM

WP: Video of 3-D Windows Phone app from British Airways

NEW YORK — One of the more intriguing features coming in the Mango update that Microsoft showed today was the ability for developers to build apps in 3-D.

Microsoft senior product manager Derek Snyder demonstrated in the video below an app that British Airways built using the 3-D technology. Developers can choose to use the 3-D graphics for games in Xbox Live or 2-D graphics in Microsoft’s Silverlight animation software.

In this demo app, you take a virtual walk-through of the plane to select a seat. The application also allows you to pin a QR code, similar to a bar code, for a boarding pass to the phone’s home screen.

“The way the 3-D worked with the BA app, that was pretty intense,” said Will Stofega, analyst at research firm IDC.

The application will not be available until the fall.

[do action=”brightcove-video” videoid=”957852596001″][/do]

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