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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 8, 2011 at 7:15 AM

Report: Microsoft-branded Windows 8 tablet in the works

win8_start_web.jpgA report from Taiwanese tech site DigiTimes says that Microsoft is considering making its own branded tablet to compete with the iPad.

A Wednesday DigiTimes story reported that Microsoft is working with Texas Instruments and Taiwanese electronics manufacturers on a Windows 8 tablet that would be branded as a Microsoft product.

Microsoft spokesman Frank Shaw said the company doesn’t comment on speculation, although he posted a tweet Wednesday morning saying, “Nothing like starting the day with a hot steaming cup of speculation.”

If true, it would be a significant departure from Microsoft’s strategy of building software and partnering with manufacturers who make PC and mobile phone hardware. The Xbox video game system is the one area where Microsoft makes its own hardware.

Apple’s strategy is the opposite. The company builds both the hardware and software.

Windows 8, which is expected to be released between October 2011 and 2012, will optimized to run on tablets with touchscreens, featuring large tiles borrowed from the Windows Phone software.

(Screenshot of Windows 8 start screen: Microsoft)

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