The store gave away free tickets to a Friday concert with singers Nick Jonas and Jasmine V. Clippers basketball player Blake Griffin came to the store Thursday to play Xbox Kinect.
Microsoft sells PCs, Xbox video game consoles, games and software at its retail stores.
This is Microsoft’s 11th retail store, and the third in mall-happy Southern California, where Microsoft has stores in Mission Viejo and Costa Mesa. Still missing – a store in the other shopping capital of the country, New York.
Microsoft is using the stores to build a more consumer-friendly brand. The strategy came from Apple, which has more than 200 stores around the world.
Last week, Microsoft opened a store in Houston with a free concert with Kelly Clarkson. When Microsoft opened its store in Bellevue Square, Miley Cyrus gave a 20-minute concert that disappointed many fans.
Microsoft is building a store at University Village in Seattle.
(Photo of Blake Griffin at Microsoft Century City store: Microsoft)
Update 8:58 a.m.
What singer do you want Microsoft to bring to town for a free concert when the U. Village store opens? Tell us in our poll below, or suggest other singers in the comments section.