I’m answering reader questions this week leading up to my last day covering Microsoft Friday. Scroll down to send me a question of your own.
Q: What was the most exciting event, announcement, etc. that you covered? -Mark, West Seattle
A: Critics say Microsoft is a slow, lumbering comapny, but it pulled off some sneaky, big upsets in the past two years.
Nokia bets the company on Windows Phones. Nokia, the global phone maker, picked Windows Phone as the primary software for its future smartphones in February. This was a major endorsement after Microsoft spent years trailing Apple and Google. The partnership has yet to produce a phone, so it could still end up being two turkeys, as a Google exec tweeted.
Microsoft buying Skype. It had been a long time since the snake unhinged its jaws for a big meal. In a mega $8.5 billion deal announced in May, Microsoft finally got what it long sought: a consumer brand so powerful that it’s a verb. The deal still needs regulatory approval, but I expect they will secure it since U.S. regulators have already given the green light and the European Union antitrust authorities are more concerned with Google than Microsoft.
Microsoft partners with Yahoo on search. Who thought that after failing to buy Yahoo for $47.5 billion, Microsoft could come back and land a partnership that was an even better deal? Bing got all of Yahoo’s search traffic for a split of the ad sales in the 2009 partnership.
Windows 8. The preview of Windows 8 showed the most significant redesign since Windows 95, and I have always been a sucker for makeovers. It was like watching a satisfying episode of “What Not to Wear.”
Even though you did not leave your last name, I suspect that you are Mark, my neighbor in West Seattle. Thank you for saving my house from flooding five years ago.
Here is a video enactment of me preparing to take my new job as a digital news producer for mobile platforms and analytics, starting Monday. (Courtesy of Youtube user Cagnazzo82.)
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