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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

August 10, 2011 at 2:15 PM

Microsoft search sites — including Bing — retain share of U.S. market

bingLogo_lg.jpgMicrosoft’s share of the U.S. search market remained level at 14.4 percent in July, the same as in June, according to the July 2011 U.S. Search Engines Rankings report issued today by comScore, which measures the digital world.

That 14.4 percent figure is up from 11 percent a year ago, based on comScore’s July 2010 report.

Google sites continued to have the largest share of the market, with 65.1 percent in July. That’s down slightly, though, from 65.5 percent in June and 65.8 percent in July 2010.

Coming in second was Yahoo sites with 16.1 percent of the market last month — up from 15.9 percent in June.

Microsoft’s sites — including Bing, its largest search site — came in third, followed by Ask Network (2.9 percent in July) and AOL, Inc. (1.5 percent).

Yahoo and Microsoft combined had 30.5 percent of the market in July. That’s important because the two companies formed a partnership in 2009 in which Bing would power Yahoo’s searches and Yahoo would sell premium ads for both.

In total, more than 17.1 billion core searches were conducted in July, up 3 percent from the previous month.

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