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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

August 10, 2011 at 9:20 AM

Nokia’s plans for Windows Phone win in North America

A lot is riding on Nokia’s partnership with Microsoft as the Finnish phone-manufacturing company produces its first Windows Phone, expected later this year. Nokia chose Windows Phone as the OS for all its smartphones going into the future but both it and Microsoft face big challenges going up against Android and Apple phones.

Matt Rosoff at Business Insider has an interview today with Chris Weber, who used to be with Microsoft and now runs Nokia’s North American sales group. Weber talked about his plans for how Nokia and Windows Phone can win.

Nokia plans to work with all the major mobile phone operators in North America (which it used to not do) to sell subsidized phone, Weber said in the interview. Nokia also plans to release a variety of Windows phones in various forms and price points, and make sure they are prominently displayed and demonstrated by clerks in retail stores – something that has not happened in the past and may have hurt Windows Phone sales.

Nokia will also apparently make a push for Windows Phone among business users, since it will be integrated with Office 365 (Microsoft’s new cloud service for email, Word, Excel, PowerPoint and unified communication), according to the interview.

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