Microsoft is looking to make more inroads into the market for enterprise resource planning (ERP) products with the global launch today of the 2012 version of Dynamics AX.
ERP products are designed to help improve organizations’ efficiency in things like invoicing, procurements, and financials.
Microsoft’s Dynamics AX bundles together functions for financial, human resources and operations management and is targeted toward larger mid-market organizations.
Its Dynamics AX 2012 includes more flexible architecture that allows people to make quick changes to processes as the needs of their business change, Microsoft said in a news release.
Users can more easily model different scenarios within the product, comparing, say, the impact of acquiring one company versus another, or seeing how an acquisition would affect their businesses’ financials or supply chain, said Guy Weismantel, director of Dynamics ERP marketing.
The ERP market is “a $60 billion marketing opportunity for Microsoft,” said Weismantel, and “we see a huge opportunity for growth.”
Weismantel declined to say how much of that market Microsoft currently has or what its revenues are.
To get organizations to switch to its product, Microsoft is offering some incentives, including a 50 percent license discount on Dynamics AX 2012 for eligible customers with valid Lawson S3 or M3 licenses who make the switch.
Earlier this year, in another of its product categories — Web-based customer relationship management software — Microsoft also offered incentives to customers that made the switch from a competitor.