Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 9, 2011 at 6:35 AM

Bing-powered share of searches reaches 29 percent

Bing is having a good month with a little makeover of its homepage, declarations of mutual affection — and promises of more to come — with two-year search partner Twitter, and now, more signs that it’s making inroads on rival Google.

Bing-powered searches, which includes both Bing and Yahoo! Search, comprised 28.99 percent of all U.S. searches for the four weeks ending Aug. 27, according to numbers released this week by Experian Hitwise. That’s up from 28.05 percent last month and 24.15 percent a year ago.

Bing and Yahoo formed a partnership in 2009 in which Bing would power Yahoo’s searches and Yahoo would sell premium ads for both.

Bing, on its own, comprised 13.1 percent of searches in August, compared to 12.98 percent in July, and 9.87 percent in August 2010.

Yahoo alone comprised 15.89 percent in August, up from 15.07 in July and 14.28 percent in August 2010.

(All that said, the partnership hasn’t produced as much revenue as the companies anticipated. And Microsoft’s Online Services Division, which houses Bing, continued logging heavy losses, with an operating loss of $2.6 billion last fiscal year.)

Google, meanwhile, remained the clear leader with 65.09 percent of U.S. searches in August. But that’s down from 66.05 percent in July and 71.59 percent in August 2010.

Here’s Experian Hitwise’s chart for August 2011:

Experian Bing Google share Aug 2011.png

Here’s Experian Hitwise’s chart for August 2010:

Experian Bing Yahoo Google share Aug 2010.png

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►