Bing is having a good month with a little makeover of its homepage, declarations of mutual affection — and promises of more to come — with two-year search partner Twitter, and now, more signs that it’s making inroads on rival Google.
Bing-powered searches, which includes both Bing and Yahoo! Search, comprised 28.99 percent of all U.S. searches for the four weeks ending Aug. 27, according to numbers released this week by Experian Hitwise. That’s up from 28.05 percent last month and 24.15 percent a year ago.
Bing and Yahoo formed a partnership in 2009 in which Bing would power Yahoo’s searches and Yahoo would sell premium ads for both.
Bing, on its own, comprised 13.1 percent of searches in August, compared to 12.98 percent in July, and 9.87 percent in August 2010.
Yahoo alone comprised 15.89 percent in August, up from 15.07 in July and 14.28 percent in August 2010.
(All that said, the partnership hasn’t produced as much revenue as the companies anticipated. And Microsoft’s Online Services Division, which houses Bing, continued logging heavy losses, with an operating loss of $2.6 billion last fiscal year.)
Google, meanwhile, remained the clear leader with 65.09 percent of U.S. searches in August. But that’s down from 66.05 percent in July and 71.59 percent in August 2010.
Here’s Experian Hitwise’s chart for August 2011:
Here’s Experian Hitwise’s chart for August 2010: