(This story is running in the print edition of The Seattle Times today, Sept. 15, 2011. – Janet I. Tu)
ANAHEIM, Calif. — Using a word heard frequently this week in the unveiling of Windows 8, Chief Executive Steve Ballmer laid out the strategy for a “re-imagined” Microsoft, as he outlined the company’s direction and growth Wednesday.
“If Windows 8 is Windows re-imagined,” he said, “we’re also in the process of re-imagining Microsoft.”
Ballmer outlined the strategy first in a surprise morning appearance during Build, the company’s conference for independent software developers, at which the developer preview version of Windows 8 was unveiled. Windows 8 is the first version of Windows designed from the beginning to work with both PCs and tablets.
Ballmer and other top Microsoft executives then gave more details about where they see opportunities for the company during its annual financial-analysts meeting (FAM) Wednesday afternoon, held in conjunction with Build.
Taking stock of where the company is now, Ballmer listed the seven businesses Microsoft has invested in: phones; PCs, TVs and software for those; back-end infrastructure platform; productivity and communications software; information and search; and business software for enterprise resource planning (ERP) and customer-relationship management (CRM).
He and the other executives emphasized that the Windows operating system will continue to stand at the core of the company.
While not new, the information on where the company is headed with its various products was encouraging, several analysts said.
(Continue reading the story here.)