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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 16, 2011 at 6:20 AM

Microsoft (including Bing and Yahoo)-powered searches reach over 30 percent of market

Another report has come out showing searches powered by Microsoft search engines is slowly inching up on dominant market leader Google.

Research company comScore released its August 2011 U.S. search engine rankings this week, showing Microsoft sites — including Bing, its largest site — with 14.7 percent of the market. That’s up from 14.4 percent last month and 11.1 percent a year ago.

Google had 64.8 percent of the U.S. search market in August. Yahoo sites had 16.3 percent. Yahoo and Microsoft sites combined held 31 percent. Microsoft and Yahoo formed a partnership in 2009 in which Bing would power Yahoo’s searches and Yahoo would sell premium ads for both.

Another report, by Experian Hitwise, released earlier this month showed Bing-powered searches at nearly 29 percent of the U.S. market.

In other Microsoft- and Yahoo-related news this week, the two companies, along with AOL, are joining up to sell each other’s advertising inventory, The Associated Press reported, citing tech blog AllThingsD.

The deal could help the companies slow the fast growth of Google and Facebook in the lucrative online display advertising market, according to AP.

Microsoft declined to confirm the report, but issued a statement saying: “We believe that choice, openness and competition help drive innovation in the market. As such, we are always looking for ways to partner with others in the digital advertising ecosystem to offer innovative solutions that benefit advertisers and publishers. However we have nothing specific to share at this time.”

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