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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 19, 2011 at 6:20 AM

Microsoft files trademark registration application for the word “CHARM” — a feature of Windows 8

Microsoft filed for U.S. federal trademark registration for the word ‘CHARM’ last week — the very week the company unveiled a feature in its still-in-development Windows 8 operating system called, as it happens, “charms.”

The trademark application identifies “CHARM” as “computer programs; graphical user interface software; operating system programs.”

Though the document does not appear to mention Windows 8, it was revealed at Microsoft’s Build conference for developers last week that “charms” are a series of five icons that can be swiped in from the side of the screen in Windows 8’s user interface.

The “charms” — including search, share, start, devices and settings — are commands that allow users to complete tasks such as searching across various applications and sharing information directly from apps.

Here’s a video where Julie Larson-Green, Microsoft’s corporate vice president of program management for Windows, uses the “charm” feature. It happens at around the 11-second mark.

[do action=”custom_iframe” width=”560″ height=”315″ src=”http://www.youtube.com/embed/Tp1U64esqC4

(Video of Larson-Green at Build from YouTube user WindowsVideos)

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