Pretty! Bing now has a video homepage, which U.S. users on an HTML-5 enabled browser can see.
“We won’t be programming a video every day, just when the mood strikes us,” the Bing team says on its official blog.
Users without HTML-5 enabled browsers, and those outside the U.S., will continue to see a still photograph. The video homepage will be rolled out to international markets in the next few months, according to Bing.
Not so pretty: CNNMoney reported this week that Bing is losing nearly $1 billion a quarter and that Microsoft has lost $5.5 billion on Bing since the search service launched in June 2009.
The company gave its long-term vision for Bing at its Financial Analysts Meeting earlier this month. Qi Lu, president of the Online Services Division, talked about how, from the beginning, Microsoft has had a different point of view about search. “We want our products to go beyond just finding information to helping you complete tasks,” he said.
Bing is being integrated into various Microsoft products. And the company’s vision for search, he said, involves re-organizing the Web so searches are done not just with keywords, and where search is the gateway to the cloud.