Microsoft launched Bing Deals today, designed to bring together some 200,000 deal offers from various sources.
“Instead of building another program, we’re harnessing deals from major providers and retailers, including Groupon, LivingSocial, Nordstrom, Target and many others, to help you cut through the clutter and find the best deals in one central location,” the Bing team said in its blog.
Users can browse by top deals of the day or search by retailer, location, keywords or category such as restaurants or arts & entertainment, the blog says.
Is this Bing’s effort to counter Google’s entry into the daily deals territory?
In August, Google bought Dealmap, a startup that compiles discount offers from local merchants scattered in markets across the nation.
“Google is trying to become a bigger player in the rapidly growing specialty of distributing daily bargains from local merchants around the country,” The Associated Press said of the August acquisition. “Groupon and LivingSocial have emerged as early leaders, but hundreds of competitors are now vying for a share. Google, as the owner of the Internet’s most popular search engine and most lucrative ad network, looms as one of the most imposing entrants.”