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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 27, 2011 at 6:30 AM

Can Windows Phone make inroads even as new buyers increasingly choose Android?

The buzz is that Microsoft will begin rolling out its latest mobile-phone operating system update, codenamed “Mango,” to current Windows Phone users, starting today.

(Microsoft plans to use the “Where’s my phone update?” page to inform existing Windows Phone users of when the Mango update is available on their carriers.)

[Update Sept. 27 11:20 a.m.: Microsoft has now updated its “Where’s my phone update” status page showing that carriers are now starting to deliver the update.]

[Update Sept. 27 8 a.m.: Microsoft has updated its “Where’s my phone update” status page, showing that most carriers are scheduling the latest Windows Phone update — codenamed Mango — for delivery to existing Windows Phone users. That’s a phase that typically lasts 10 business days or less.

Among major carriers in the U.S., AT&T, T-Mobile, and Verizon are all in the scheduling phase. Sprint is still in the testing stage, meaning the software update is undergoing mobile operator network and quality tests, according to the status page.]

But can Mango help Windows Phone make a sizeable dent in a smartphone market in which new buyers seem to be leaning increasingly toward Android?

An August survey from research company Nielsen says that 43 percent of all smartphone owners have an Android device. But of those who got a new smartphone in the past three months, 56 percent chose Android.

“The preferences of these so-called ‘recent acquirers’ are important as they are often a leading indicator of where the market is going,” said Don Kellogg, director of telecom research & insights, in a blog post from Nielsen.

Apple iOS remained in second place with 28 percent of all smartphone users — the same percentage among those who recently got a new device — but those figures could change quickly and go up when a new iPhone is launched or when the iPhone becomes available on a new carrier, according to the Nielsen report.

(Reports are that Apple plans to debut its iPhone 5 on Oct. 4.)

The good news for Microsoft is that the Nielsen blog post says the overall smartphone pie is getting bigger. While 43 percent of mobile subscribers in the U.S. had a smartphone as of August, 58 percent of those who got a new device in the last three months chose a smartphone.

The bad news is that, according to Nielsen data, among those who bought a smartphone in the past three months, only 6 percent chose devices that were not on the Android, iOS or Blackberry operating systems.

Nielsen Smartphone OS Share.jpg

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