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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 30, 2011 at 6:35 AM

Microsoft limits number of Windows Phone apps that can be published in a day

Windows Phone Marketplace.jpg

Windows Phone has been attracting more app developers of late, which is good for growing the number of apps in its Marketplace.

But it’s also getting more “bulk app publishing” — where a developer publishes a large number of very similar apps in a single day, filling the popular “new” Marketplace category and pushing other new apps out of that coveted area, according to a blog post from the Windows Phone team.

So effective today, Microsoft is limiting the number of apps that can be published by one developer in a single day without prior agreement to 10, according to Todd Brix, senior director of Windows Phone Marketplace, who wrote the blog post.

That’s in response to a small number of developers who’ve been publishing bulk apps lately even after a 20-app limit was imposed earlier by the Windows Phone team.

Those who exceed the limit may have their apps unpublished, or, in extreme cases, have their developer’s Marketplace credentials temporarily or permanently suspended, Brix wrote.

Developers who commented on that blog post had a range of opinions on the new limit, from those who cheered it to those who believe it will be “once again a completely useless and ineffective set of rules” that malicious developers can step around.

“Publishing these days is like taking a lottery ticket – either your app will sell (because people can find it) — or it will get buried comprehensively and immediately — and it’s all at the mercy of spammers,” said a commenter who goes by the name Niall.

Though the number of Windows Phone apps still lags far behind the number of iPhone and Android apps, it’s made significant gains. There are now some 30,000 apps in the Marketplace.

Joe Belfiore, corporate VP of Windows Phone program management, tweeted Thursday that developers “are on a roll! The marketplace already has more than 1000 apps that are optimized for Mango,” the Windows Phone operating system’s latest update, which started rolling out this week.

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