Microsoft this morning announced that a slew of TV and entertainment content providers — including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy — will be rolling out entertainment services to the Xbox starting this holiday season in the more than 20 coutnries.
They’ll be providing content through Xbox Live, the online entertainment service for Xbox 360.
The providers are: BBC, Channel 4, Channel 5 and LOVEFiLM in the U.K.; Antena 3, RTVE and Telefonica in Spain; Televisa in Mexico; and Bravo, Comcast’s Xfinity On Demand service, Crackle, EPIX, Syfy, TMZ, “The Today Show,” UFC, Verizon FiOS and HBO GO in the United States.
The new TV and video providers announced today join Xbox’s existing lineup of TV and video entertainment partners already on Xbox 360: AT&T, Netflix and Hulu+ in the U.S., TELUS in Canada, BSkyB in the U.K., Canal+ in France, Vodafone Portugal, VimpelCom in Russia, and FOXTEL in Australia, according to the news release.
This is part of a strategy by Microsoft to position Xbox as a living room entertainment control center, not just a game console.
The news release did not include details about pricing. But, as my colleague Brier Dudley wrote when news of the talks emerged earlier, it appears that users will already have to be paying for cable TV in order to also get cable content through Xbox.