Research company comScore has started analyzing data for display ads related to social-networking sites.
ComScore is looking at two different types of ads:
- What it calls “socially published ads” refer to any brand’s display ads that appear on social networking sites like Facebook and LinkedIn.
- “Socially enabled ads” refer to display ads that click through to social networking sites, often with the networking site’s logo and phrase such as “like us on Facebook” or “follow us on Twitter.”
In terms of socially published ads, Microsoft ranks eighth in comScore’s list of “most social” display advertisers — i.e. those companies that had the most number of socially-published ads. The company had nearly 600 million such ad impressions in August. AT&T was first with 3.9 billion.
Here’s comScore’s chart:
Microsoft didn’t make comScore’s top 10 for socially enabled ads. Here’s who did: