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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 11, 2011 at 6:30 AM

Apple iOS leads in mobile Internet traffic; iPads deliver 97 percent of tablet traffic

As Microsoft aims to move into the Web tablet market with its in-development Windows 8 operating system, a report released this week by research firm comScore takes a look at who’s got what share of the smartphone and tablet market in the U.S.

Apple’s iOS is the leading platform in the U.S. for mobile and connected devices, and in share of Internet traffic from such devices, according to the comScore report.

Apple’s dominance in the tablet market with its iPad led to Apple’s iOS platform having the highest share of combined smartphones and tablets in use at 43.1 percent for the three months ending in August. Google’s Android came in second at 34.1 percent. (Measuring by smartphones alone, Android came in first place with 43.7 percent of the market.)

Here’s comScore’s chart on share of devices:

comScore Devices .png

iOS also accounted for the largest share of Internet traffic — 58.5 percent in the U.S. — from mobile and connected devices, with iPads dominating that traffic among tablets.

Indeed, iPads delivered 97.2 percent of all tablet traffic in the U.S. in August, according to the report. iPads have also begun to account for a higher share of Internet traffic than iPhones: 46.8 percent versus 42.6 percent of all iOS device traffic.

Here’s comScore’s chart on digital traffic from non-computer devices:

comScore Digital Traffic.png

ComScore also found that mobile and connected non-computer devices accounted for 6.8 percent of U.S. digital traffic in August, with about two-thirds of that traffic coming from mobile phones. Tablets, though, are gaining steam, the report says.

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