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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 11, 2011 at 7:31 AM

Bing sponsors “The Walking Dead” zombie role contest

In time for Halloween: Bing has teamed up with AMC’s “The Walking Dead,” the TV show about the aftermath of a zombie apocalypse.

As part of the partnership, the two are sponsoring a contest to give a winner a “stagger-on role” in season 3 of “The Walking Dead.” Here’s more information on the contest. Bing has also produced a video (see below) about the contest, which will air during the season premiere of the show Sunday.

Bing has been forming partnerships with TV networks to extend its name recognition and brand. It announced a marketing partnership with CW earlier this fall.

Video: The Walking Dead: Stagger-On Role Sweepstakes Presented by Bing

(Video from Microsoft)

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