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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

January 12, 2012 at 8:56 AM

Buzzing about: “Steve Ballmer Reboots”

Business Week profiles Microsoft CEO Steve Ballmer this week in “Steve Ballmer Reboots.”

From the article:

For many, the lasting impression of Ballmer is the sweaty, breathless, booming clown seen in countless YouTube clips, such as the “monkey boy” dance from a decade ago. …

And yet the man in his private dining room, dipping bits of iceberg lettuce into a ramekin of blue cheese dressing, is an altogether different character. He asks about your family and moves deftly between sports, politics, and business. He listens to your replies. He never swears. … While Ballmer has been CEO of Microsoft for 12 years, there’s a strong case to be made that his imprint on the company has only now become clearly visible.

Perhaps the best quote, though, comes at the end:

Ballmer says that if he had it to do all over again, he would dedicate more time to watching over the development process of products rather than just issuing a vision to his employees. “I’d say probably Bill and I were spending a lot more of our energy on where to go,” he says. “And we should balance our energy better on how to make sure we’re going to get where we want to go.”

What do you think?

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