As Facebook gears up for its initial public offering, CEO Mark Zuckerberg and COO Sheryl Sandberg gave interviews to [The Wall Street Journal](http://online.wsj.com/article/SB10001424052970204542404577157113178985408.html).
The reporter asked Zuckerberg what companies he admires. Says Zuckerberg:
> Amazon is a great recent example of focusing on the long term and accepting shorter margins on the short term. [Amazon CEO] Jeff [Bezos] went through years of people thinking he’s crazy.
> Apple is amazing in terms of the quality of stuff that they do. And Google, too, for the same thing.
But, as [Business Insider](http://www.businessinsider.com/mark-zuckerberg-lists-the-companies-he-admires-2012-1?utm_source=twitterfeed&utm_medium=twitter) points out, it’s a little strange that Microsoft was left off Zuckerberg’s list given how closely the two companies have worked together.
Facebook (and other social networks) are integrated into Windows Phone; the two companies are building social search in Bing; Microsoft has added [Facebook features to Bing](http://seattletimes.nwsource.com/html/microsoftpri0/2015070540_microsoftaddsfacebookfeaturestobing.html); and Skype, now a division of Microsoft, has enabled video chats with friends from within Facebook and Facebook-to-Facebook calls from within Skype.
So: Inadvertent forgetfulness on Zuckerberg’s part or deliberate non-mention?