AT&T is raising the prices of its data plans for smartphone and tablet users while also raising the limits of how much data customers can use under each of those plans.
- Its lowest-tier smartphone data plan will now be $20 for 300 MB (previously $15 for 200 MB).
- Its middle-tier smartphone data plan will now be $30 for 3GB (previously $25 for 2GB).
- Its top-tier smartphone data plan will now go for $50 for 5GB, with mobile hotspot/tethering (previously $45 for 4GB).
The changes, which launch Sunday, affect only new customers. Existing customers can choose to keep their current plan or opt for the new plan. There is also no change to an unlimited $30 smartphone data plan that is grandfathered and no longer available to new customers.
For tablets, the data plan choices now are $14.99 for 250MB, $30 for 3GB or $50 for 5GB. Existing customers on the $14.99 for 250MB or $25 for 2GB plan can choose to stay on those plans if they wish.
An AT&T Consumer Blog post also says the company will “keep customers up to date on their monthly data usage with regular usage alerts. As customers consume data within their plan, we’ll send them an alert to help them stay on top of things.”