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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

January 23, 2012 at 11:39 AM

Report: Microsoft decentralizing marketing

Advertising Age has more on the reorganization of Microsoft’s marketing force, first reported by Bloomberg News earlier this month.

The reorganization will shift some power from centralized marketing to “product-focused business units, such as Windows and Office,” Ad Age reports, citing three executives familiar with Microsoft.

Ad Age says the shift will make Microsoft’s marketing structure as a whole more like the one for Xbox, the company’s hugely successful game- and entertainment console.

Bloomberg reported that Microsoft is planning to restructure its marketing operations, which may mean hundreds of job cuts.

Bloomberg had said the changes, which could affect hundreds of jobs, are intended to eliminate overlaps in job responsibilities and to help the company respond more competitively to other tech companies.

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