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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 20, 2012 at 9:40 AM

New Windows logo: Bland and boring or clean and simple?

Windows8Logo.jpgWe wrote Friday about Microsoft’s redesigned logo for Windows (see at right), tied to the new user interface the company’s got going for Windows 8.

Opinions on the new logo — created by design firm Pentagram — have flooded the Interwebs and it’s been decidedly mixed.

Many found the new logo bland, with the design reminding them of a flag of Finland or the Shetland Islands.

Some sample comments:

  • “Microsoft Unveils Bland, Blue Windows 8 Logo” — headline on post on PCMag
  • “Microsoft’s new Windows 8 logo looks like it was created in MS Paint” — headline on a VentureBeat post, which also said: “You might say this is Microsoft’s Gap moment.”
  • “‘No more wavy flag!’ Now, actual flag!” — Pri0 commenter howmuchdidyoupay
  • “Oooh… Thrilling! Now 4 blue screens at once!” — Pri0 commenter bothellbob
  • “Bo-o-o-o-r-r-r-r-ing.” — Pri0 commenter Ted Stryker

Others found the new logo refreshingly clean and simple.

Some comments:

  • “We here at The Tech Herald are really quite taken with the logo for Windows 8. It’s clean, it’s simple, and it is certainly befitting of the product name.” — The Tech Herald
  • “The Windows 8 logo is amazing so far. It’s very simple and catches my eye right off the bat.” — from logoreviews.org
  • “I actually think this is great. Clean, simple, calls to mind the new interface right away and yet still strikes me as a Windows logo and all that goes along with that.” — Mashable commenter sisterling
  • “For the record. I love the new Windows 8 logo. It’s the perfect fit for Metro.” — Tweet from Tom Warren, who writes about Microsoft for The Verge
  • “New Windows 8 Logo Is Pure Genius” — headline on PCWorld Business Center article in which the author says the logo is genius because “it has captured attention, it is driving discussion, and it has clearly established itself in just a few days as a unique, distinguished symbol of the future of Windows.”

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