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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

March 9, 2012 at 1:36 PM

Yahoo continues search-share decline

Yahoo, whose share of the U.S. search market has been dropping like an anchor posted another slide in February, according to comScore.

Last month, Yahoo sites had 13.8 percent of U.S. searches, down from 14.1 percent in January and 16.1 percent in February 2011.

Microsoft sites — primarily Bing — continued its slow-but-steady climb up, accounting for 15.3 percent of U.S. searches. That’s up from 15.2 percent in January and 13.6 percent in February 2011, according to comScore.

That’s not necessarily all good news for Microsoft, as the company has a search partnership in place with Yahoo, wherein Bing powers Yahoo searches and Yahoo sells premium ads for both.

Google remains dominant with 66.4 percent of U.S. searches, up from 66.2 percent in January. Here’s comScore’s chart:

comScoreFeb12Search.JPG

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