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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

March 14, 2012 at 8:19 AM

Android tablets gain market share, thanks to Kindle Fire

Android tablets made inroads on the iPad’s market share, thanks largely to Amazon’s Kindle Fire, which runs a custom version of Android, according to research firm IDC.

Worldwide tablet shipments reached 28.2 million units in the fourth quarter of 2011, up 155 percent from the fourth quarter of 2010. IDC is expecting that number to increase even more in 2012: to 106.1 million units.

Though Apple’s iPad shipments grew in the fourth quarter of 2011 — to 15.4 million versus 11.1 million in the third quarter — it nonetheless lost market share. In the fourth quarter, it held 54.7 percent of the worldwide market, down from 61.5 percent in the third quarter.

Amazon shipped 4.7 million Kindle Fires in 2011, enough to boost the company into second place behind Apple with 16.8 percent of the worldwide market.

The Kindle Fire boosted Android’s overall operating system market share to 44.6 percent in the fourth quarter, up from 32.3 percent in the third quarter.

IDC expects Android to overtake Apple in market share by 2015, although it expects Apple to remain the revenue market share leader through at least the end of 2016.

Other operating systems barely make a blip in IDC’s forecast, even in 2016. That hardly bodes well for Microsoft, which is expected to release its new Windows 8 operating system on tablets toward the end of this year.

Here’s IDC’s chart:

[do action=”custom_iframe” url=”http://accounts.icharts.net/icharts/embed/M3razilN” height=”474″ width=”460″ frameborder=”0″][/do]

Chart: Worldwide Media Tablet Shipments Split by OS Historical and Forecast* 2010 – 2016 (Units in Millions)Description: Source: Worldwide Quarterly Media Tablet & e-Reader Tracker, March 12, 2012 Note: IDC’s Worldwide Quarterly Media Tablet & e-Reader Tracker provides total market size and vendor share for both the Media Tablet and eReader markets in 46 countries. Detailed historical segmentation is provided by CPU type, operating system, connectivity type, screen size and resolution, storage capacity, distribution channel, and customer segment. Measurement for this tracker is in units, value, and end-user price. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or knagamine@idc.com. Further detail about this tracker can be found at: http://www.idc.com/tracker/showproductinfo.jsp?prod_id=81 Tags: IDC, Tracker, Worldwide, Media Tablets, Media Tablet, OS, Android, iOS …Author: IDCcharts powered by iCharts

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