Hate Internet Explorer? Microsoft can dig.
In fact, the company is playing up that very sentiment in its latest cheeky online campaign for Internet Explorer 9.
How so? The IE9 folks have started a website called “The Browser You Loved to Hate.” The emphasis is on the past tense hatred because, according to the site, “it’s good now. No, really.”
According to promo copy on the site: “Some people are trying the new Internet Explorer and actually liking it. Not that they would say that out loud.”
IE9 launched last year to generally positive reviews — and Microsoft has included snippets from a batch of those reviews, along with tweeted testimonials from users — to the “Browser You Loved to Hate” site.
It’s been a while since IE was the world’s overwhelmingly dominant browser. These days, people tend to use more than one browser, including Google Chrome and Mozilla Firefox.
The Microsoft folks acknowledge that, but also said in a blog post that “one of the more interesting trends these days is the number of Chrome and Firefox enthusiasts who have ‘added’ Internet Explorer 9 into their browsing mix.” IE9, they contend, is “fueling IE’s comeback.”
There’s a video too:
[do action=”custom_iframe” width=”640″ height=”360″ src=”http://www.youtube.com/embed/4DbgiOCTQts
(Video from YouTube user internetexplorer)