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March 19, 2012 at 12:38 PM

Microsoft fires two Bing marketing execs

Microsoft has fired two Bing marketing executives after an investigation, the company said today.

“We can confirm that as the result of an investigation, Eric Hadley and Sean Carver’s employment with Microsoft has been terminated for violation of company policies related to mismanagement of company assets and vendor procurement,” the company said in a statement today.

Hadley was general manager of marketing at Bing, working to create pop-culture awareness and buzz for Microsoft’s search engine in its competition with Google.

“If you’ve attended a glitzy Bing event, you’ve likely seen Eric Hadley,” said an October Advertising Age article on Hadley that portrayed him as a producer of everything from a Sundance film to sponsorships for splashy events such as a book launch party for Jay-Z.

Carver was director of brand entertainment at Bing, creating award-winning non-traditional campaigns, according to his bio in Digital Hollywood.

Their firings follow the departure last month of Danielle Tiedt, a former general manager of Bing, who left to become a vice president of marketing for Google’s YouTube. At the time of her departure, Microsoft had issued at statement saying: “We can confirm that Microsoft made the decision to part ways with Danielle Tiedt, effective immediately. We don’t comment on internal personnel issues, but we can say that the decision to part ways was not related to her interest in joining YouTube.”

Hadley and Carver could not be immediately reached for comment.

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