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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

April 9, 2012 at 6:00 AM

Microsoft starts its marketing for the Nokia Lumia 900

lumia900.jpgMicrosoft has been teasing its “free time machine” website in anticipation of the Nokia Lumia 900 launch.

Today, we’ll finally get to see what the hoopla is about, as the company holds events in New York, San Francisco and Chicago inviting the public to “see the Free-Time Machine in person.”

“Free time” is a reference to what Microsoft is touting as the time-savings benefits of using a Windows Phone, including the Lumia 900, which is expected to hit Microsoft Stores’ shelves today.

[Update 7:12 a.m.: Microsoft reveals that at the “free-time machine” events, the company will be handing out prizes that save people time, such as free grocery deliveries, cleaning and access to personal concierges.]

The celebs expected at the events have been busy tweeting about them over the weekend.

This from Kourtney Kardashian Sunday:

Here was San Francisco 49ers’ Vernon Davis’ tweet Sunday:

And from Chicago, chef Stephanie Izard tweeted:

The Lumia 900, Nokia’s flagship Windows Phone, is getting a big marketing push from Nokia, Microsoft and AT&T. Its success is seen as vital to Nokia’s attempt to renew its presence in the U.S. market, and to Microsoft’s presence in the mobile market.

Microsoft’s promo push comes on the heels of Nokia’s Friday evening party in Times Square featuring a performance from singer Nicki Minaj.

The Lumia 900 launched Sunday with its debut on AT&T store shelves. But, at least judging from a New York Times Bits blog post, it didn’t look like a particularly promising start for AT&T, which has promised a big marketing push and “hero” device treatment for the phone. According to the NYT Bits blog:

The big day is here. But nearly all 39 AT&T stores within proximity of Times Square in Manhattan were either closed for Easter Sunday or did not answer phone calls. The few that were open did not have the handset in stock.

But the phones were also available for pre-order from AT&T with some people getting them as early as Friday. And as of Sunday night, the Lumia 900 held the No. 1 and No. 5 spots on Amazon’s bestseller list for cell phones with service plans.

(Image of Lumia 900 from Microsoft)

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