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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

April 16, 2012 at 7:08 AM

Microsoft announces new cloud-based service for media companies

Microsoft announced today Windows Azure Media Services, its new cloud-based set of services intended to help media companies create, manage and deliver digital content to consumers.

Windows Azure Media Services offers first- and third-party ready-to-use technologies and provides support for Microsoft Smooth Streaming, HTTP Live Streaming and Flash media formats, according to Microsoft. The content can be distributed to Microsoft and non-Microsoft platforms including Xbox 360, Windows Phone, Windows-based PCs, iOS, Android and Mac OS.

Those interested in signing up for a preview of Windows Azure Media Services can get the info here.

Microsoft also announced it’s working with Akamai and deltatre to deliver, using Windows Azure Media Services, high-definition streaming video of the London 2012 Olympic Games across multiple countries.

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