The “Smoked by Windows Phone” campaign began as a small attention-getter at the Consumer Electronics Show in January. At the Microsoft CES booth, employees bet CES attendees with competing smartphones that Windows Phone could beat their phones in speed on commonly used features.
Since then, the campaign has spread to 36 countries and generated online ads that have garnered millions of views.
Today, as Microsoft plans to launch a new round of online ads for the campaign, the company also released some statistics about “Smoked by Windows Phone.”
According to Microsoft:
- More than 50,000 phones have been smoked since the competition began, amounting to a 98 percent win rate for Windows Phone.
- There have been more than 8 million views of “Smoked by Windows Phone” videos on YouTube.
- 36 countries have run their own localized contests.
- There have been 23,259 uses of the #smokedbywindowsphone hashtag on Twitter, an average of about 200 tweets per day.
There was also, if you’ll recall, a bit of controversy about the competition when a competing smartphone owner said he didn’t get his prize — a laptop — for winning. (Microsoft sought to rectify with an apology and offer of the laptop and a phone). Others have commented that the competition was stacked in Windows Phone’s favor.
And as popular as the campaign appears to be, the jury is still out on whether it’s having an effect on sales. In the U.S., for the three months ended in March, Microsoft had less than 4 percent of the smartphone market, according to comScore. And that includes both Windows Phone and the outdated Windows Mobile.