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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 16, 2012 at 7:50 AM

Windows Phone ranks below Bada in worldwide sales

The worldwide market share of Windows Phone, which has struggled to gain traction, fell in the first quarter this year, putting it behind Samsung’s Bada operating system, which runs phones sold in international and emerging markets.

That’s according to research firm Gartner, which says the share of smartphones running Microsoft’s operating systems — including Windows Phone and the outdated Windows Mobile — fell from 2.6 percent in the first quarter of 2011 to 1.9 percent in the first quarter of 2012.

That puts Microsoft’s smartphones in sixth place behind market leaders Android with 56.1 percent and Apple’s iOS with 22.9 percent.

Here’s Gartner’s chart:

Screen shot 2012-05-16 at 7.30.32 AM.png

Worldwide sales of mobile phones to end users declined 2 percent from a year ago to 419.1 million units in the first quarter of 2012. But sales of smartphones grew 44.7 percent to 144.4 million units.

Among vendors, Nokia, which has a partnership with Microsoft in which the Finnish phonemaker uses primarily Windows Phone on its smartphones, saw its share of the smartphone market drop to 9.2 percent. (Its mobile handset sales decreased 22.7 percent from a year ago.)

Samsung was the No. 1 mobile handset and smartphone vendor, with 86.6 million units of mobile handsets sold and 38 million smartphones sold. Samsung’s Android-based smartphones represented more than 40 percent of all Android-based smartphones sold worldwide, according to Gartner.

Here’s Gartner’s chart on sales by vendor:

ScreenshotDevice.png

The full report (fee required) is available at Gartner’s website.

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