Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 1, 2012 at 11:36 AM

Updated Bing — with more social search — now available to everyone in U.S.

Last month, Microsoft announced it was making its most significant overhaul of Bing since its launch three years ago, unveiling a three-column search results page that can incorporate activities from a user’s social networks including Facebook and Twitter.

Today, that three-column design becomes available to everyone in the U.S. at www.bing.com.

In the new design, the column on the left displays standard search results.

The middle column — which Microsoft refers to as “snapshot” — displays tasks or possible actions associated with the search (for instance, pulling up a map and reviews of a restaurant or the option to make a restaurant reservation if you searched for local restaurants).

The column on the right — which Microsoft calls the “sidebar” — shows actions your friends have taken related to the topic you queried: liking a particular restaurant, for instance, or offering an opinion on best restaurants in the city. And users can post questions and friends can respond from either Facebook or Bing. The sidebar will also list experts and enthusiasts in areas related to the search topic.

Microsoft is launching an ad campaign to tout the new social features as well as its tagline that Bing is for “doing” rather than for just searching for information.

As part of that marketing campaign, the company is also launching the “Bing Summer of Doing,” featuring daily searches designed to inspire people to do something in their communities, according to the official Bing blog.

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►