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June 13, 2012 at 9:18 AM

Microsoft applies for 11 top-level domain names; Amazon applies for at least 50

The Internet Corporation for Assigned Names and Numbers (ICANN) recently opened a window for applications for new top-level domain names.

Top-level domain names are those such as .com, .net and .org. ICANN says there are currently about two dozen of them, but soon there could be hundreds.

Indeed, ICANN says it’s received 1930 applications for such new names.

Among the applicants: Microsoft, which applied for 11 new top-level domain names: Azure, Bing, Docs, Hotmail, Live, Microsoft, Office, SkyDrive, Skype, Windows, and Xbox.

Apple, it appears, applied for one: Apple.

Amazon.com’s Amazon EU S.a.r.l., in contrast, applied for at least 50 (some of which other companies have applied for as well). They include: Dev, Drive, Fast, Fire, Free, Got, Group, Hot, IMDB, Jot, Joy, Kids, Kindle, Like, Mail, Mobile, Moi, Movie, Music, Now, Pay, Pin, Play, Prime, Read, Room, Safe, Save, Search, Secure, Shop, Show, Silk, Smile, Song, Spot, Store, Talk, Tunes, Tushu, Video, Wanggou, Wow, Yamaxun, You, Yun, Zappos, Zero. It’s also applied for a number of top-level domain names in Chinese and Japanese.

Google, which appears to have submitted applications under the name “Charleston Road Registry,” has applied for many as well. They include: And, Android, App, Baby, Blog, Book, Car, Channel, Chrome, Cloud, Meme, Mom, Movie, Music, Nexus, and many more.

The complete list of applied-for new top-level domain names is here.

ICANN will put all the applications through an evaluation process that is expected to last from 9 to 20 months.

[Update 1:16 p.m.: Here’s a story from The Washington Post on the ICANN press conference and on what happens next.]

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