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June 13, 2012 at 9:55 AM

Skype adding “conversation ads” to calls

Skype, which became a division of Microsoft late last year, announced today that it will start including display ads in the calling windows of people making Skype calls.

The ads, which Skype dubs “conversation ads,” will only be for users who do not have Skype Credit or subscriptions when they’re making 1:1 Skype-to-Skype audio calls using Skype for Windows, according to Skype’s official blog.

Says Skype:

While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences.

Here’s a screenshot from Skype of what the “conversation ads” will look like:

Skype conversation ad.png

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