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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 14, 2012 at 9:15 AM

Interactive ads coming to Xbox

Following on the heels of yesterdays’ announcement that “conversation ads” are coming to Skype, comes today’s announcement from Microsoft that “NUads” — interactive ads — are coming to Xbox Live.

The first of these interactive TV ads will be coming in the fall from Toyota, Unilever and Samsung Mobile USA, according to the Microsoft news release.

The NUads use Microsoft’s Kinect voice- and motion-control sensor, allowing users to answer the ads’ multiple choice questions through waves of their hands or a voice command. Consumers will be able to see how other Xbox Live users have answered while advertisers get real-time feedback.

Microsoft presented this example of an ad from Unilever in the news release: An ad for the Axe line of grooming products (called Lynx in the U.K.) “will ask the audience if the Lynx Efffect should be given to girls. Viewers will have the option of voting ‘Yes, of course’ or ‘No way’ using hand gestures or a simple voice command.”

(There, apparently, will not be the option of voting to get rid of Axe — or Lynx — altogether.)

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